B2B SaaS (anonymised)
Demo show-rate engineering for a B2B SaaS team
A SaaS company had healthy MQL volume and poor demo attendance. We rebuilt the definition of qualified and added confirmation cadences.
Challenge
SDRs booked anyone who answered. AEs stopped trusting the calendar. Paid search was paused based on form fills, not show-ups.
Approach
Scorecard-based AI/human qualification, calendar-true booking, WhatsApp confirmations, no-show recycle, offline conversion import once CRM stages stabilised.
How to read this
This is an anonymised operating story, not a promise that your funnel will behave the same way. Names and metrics stay unpublished until the client authorises them.
Reported results
- [Verified stat pending] — demo show rate
- [Verified stat pending] — AE time on qualified meetings
- [Verified stat pending] — paid search decisions after quality import
Industry
SaaS & Technology →Services in the story
- appointment setting
- AI Calling Agent
- Digital Marketing
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Share the channels, monthly volume, and whether traffic is promotional or transactional. Pricing is quoted — we do not publish a fake package grid.